Dr. Amy Lock
Dr. Lock’s passion is helping families navigate the challenges associated with an aging family member or friend as a gerontology coach.
A resource and advocate for the aging population and their families
As a life planner and gerontology specialist, my passions include providing counsel and coaching aging individuals and their familial caregivers on subjects related to daily personal care, emergency and long-term care, and end of life care including appropriate resources and funding options. My expertise extends to training caregivers to provide hands-on care, dementia related care and end-of life care.
I’m a results-driven leader with proven success in project management through innovative communication and streamlining workflow strategies and strategic leadership at senior executive levels. I’m experienced in public and privately-owned corporate environments as well as non-profits in roles of board chair and volunteer, and small business ownership.
Work Experience
COMPANION AND HOME CARE, LLC
Owner & Agency Director In-Home Eldercare
Founded and established an in-home eldercare agency licensed by the NC Department of Health and Human Resources. Ongoing responsibilities include all operational elements including client development, recruiting, training, marketing, scheduling, billing, marketing, compliance, and client care. Contributions to individual clients, familial caregivers and staff include:
- Directly served 167 elder clients and by extension over 500 family members to ensure they could safely age in place
- Staff training on ADLs (activities of daily living) and dementia care
- Counsel to potential clients relative to their current health and living conditions to determine if they are within the agency scope of care
- Referral to alternate resources if not within agency scope of care and counsel to individuals and familial caregivers when hospice care becomes appropriate
- Collaboration with local home health and hospice agencies to provide end of life care
- Providing hands-on care to clients in support of their ADLs
2015 – 2020
GATEHOUSE MEDIA GROUP
General Manager & Operations Manager – Digital Media
Regional responsibility for all components of digital business management including strategy, product development and management, sales and production for three daily and two weekly newspapers as well as vertical and specialty products. Significant accomplishments include:
- Development and launch of products and programs for online publications
- Assessment of vertical products and social media, including product assessment, pricing, sales compensation and special incentives
- Tracking and measuring analytics, clear accounting, inventory management and marketing
- Successfully turning department performance around as well as revenue and EBITDA growth year over year
- Successfully led our regional group through several corporate reorganizations, system and product migrations
2002 – 2015
INVENSYS,
Power Systems Division
Vice President – Marketing & Communications
Strategic positioning, brand management and all communications for a business-to-business global leader in power management products and services.
- Strengthened brand awareness and reduced expense by successfully consolidating 10 fragmented product/service brands into one unified global brand.
- Built internal support for global brand consolidation by securing consensus among the key international operations and marketing people to revise our fragmented approach to the marketplace.
- Developed the internal and external communication programs to integrate fragmented brands and launch a newly consolidated global brand.
- Established budgets, timelines, communication elements and plans for the spin-off of our division and planned IPO.
- Successfully introduced new Powerware brand name, product nomenclature, logo, and web site, internal and external communications for global UPS product line.
1998 – 2001
RAYCHEM CORPORATION
Marketing Communications Manager
- Directed the marketing communications activities of five business units focusing on collateral, video, Internet, and intranet development.
- Led a global team to improve internal communications by developing the company’s first worldwide intranet site.
- Increased efficiency of marketing budgets by unifying marketing efforts between US, Belgian, and German business units.
1997 – 1998
EATON CORPORATION, Commercial Controls Division
Marketing Services Manager
Sales Engineer
Product Manager
- Improved efficiency and effectiveness of sales force by developing a customer profile database that allowed information to be tracked according to key considerations, including new or lost business, special application opportunities, profit margin, region, salesperson and total sales value.
- Increased brand awareness by consolidating and enhancing channel co-op programs to present consistent, economical and effective brand positioning.
1995 – 1997
1993 – 1995
1991 – 1993
BELTONE CORPORATION
Atlantic Regional Manager
Consultative selling position accounting for $5 million annual sales in a 6-state regional network of 50 distributors. Developed sales and promotion programs, business plans, conducted recruiting and training.
- Improved company awareness and positioning through technical and business management lectures to selected state agencies and universities.
- Conducted field-based market research to gather data on competitive manufacturers and retail outlets that played a key role in developing the company’s new marketing programs.
- Improved productivity, distributor, and customer satisfaction by developing and conducting field-training seminars on product modification and repair.
1986 – 1991
C&K COMPONENTS, Consumer Products Division
Regional Sales Manager – Midwest and Canada
Supervisor of Product Sales/Customer Service
- Managed the sales and marketing function for the 18 state Midwest region and Canada, accounting for $3.2 million revenue and 32% of company sales.
- Conducted competitive analysis, market research, sales and product training, analysis of design requests and pricing proposals
- Increased sales performance and customer relationships by designing and implementing a reporting system to measure sales performance by region, territory, and customer, focusing on representative performance.
- Developed and presented product promotions and training programs.
1983 – 1986
Work Experience
COMPANION AND HOME CARE, LLC
2015 – 2020
Owner & Agency Director In-Home Eldercare
Founded and established an in-home eldercare agency licensed by the NC Department of Health and Human Resources. Ongoing responsibilities include all operational elements including client development, recruiting, training, marketing, scheduling, billing, marketing, compliance, and client care. Contributions to individual clients, familial caregivers and staff include:
- Directly served 167 elder clients and by extension over 500 family members to ensure they could safely age in place
- Staff training on ADLs (activities of daily living) and dementia care
- Counsel to potential clients relative to their current health and living conditions to determine if they are within the agency scope of care
- Referral to alternate resources if not within agency scope of care and counsel to individuals and familial caregivers when hospice care becomes appropriate
- Collaboration with local home health and hospice agencies to provide end of life care
- Providing hands-on care to clients in support of their ADLs
GATEHOUSE MEDIA GROUP
2002 – 2015
General Manager & Operations Manager – Digital Media
Regional responsibility for all components of digital business management including strategy, product development and management, sales and production for three daily and two weekly newspapers as well as vertical and specialty products. Significant accomplishments include:
- Development and launch of products and programs for online publications
- Assessment of vertical products and social media, including product assessment, pricing, sales compensation and special incentives
- Tracking and measuring analytics, clear accounting, inventory management and marketing
- Successfully turning department performance around as well as revenue and EBITDA growth year over year
- Successfully led our regional group through several corporate reorganizations, system and product migrations
INVENSYS,
Power Systems Division
1998 – 2001
Vice President – Marketing & Communications
Strategic positioning, brand management and all communications for a business-to-business global leader in power management products and services.
- Strengthened brand awareness and reduced expense by successfully consolidating 10 fragmented product/service brands into one unified global brand.
- Built internal support for global brand consolidation by securing consensus among the key international operations and marketing people to revise our fragmented approach to the marketplace.
- Developed the internal and external communication programs to integrate fragmented brands and launch a newly consolidated global brand.
- Established budgets, timelines, communication elements and plans for the spin-off of our division and planned IPO.
- Successfully introduced new Powerware brand name, product nomenclature, logo, and web site, internal and external communications for global UPS product line.
RAYCHEM CORPORATION
1997 – 1998
Marketing Communications Manager
- Directed the marketing communications activities of five business units focusing on collateral, video, Internet, and intranet development.
- Led a global team to improve internal communications by developing the company’s first worldwide intranet site.
- Increased efficiency of marketing budgets by unifying marketing efforts between US, Belgian, and German business units.
EATON CORPORATION, Commercial Controls Division
1991 – 1997
Marketing Services Manager
Sales Engineer
Product Manager
- Improved efficiency and effectiveness of sales force by developing a customer profile database that allowed information to be tracked according to key considerations, including new or lost business, special application opportunities, profit margin, region, salesperson and total sales value.
- Increased brand awareness by consolidating and enhancing channel co-op programs to present consistent, economical and effective brand positioning.
BELTONE CORPORATION
1986 – 1991
Atlantic Regional Manager
Consultative selling position accounting for $5 million annual sales in a 6-state regional network of 50 distributors. Developed sales and promotion programs, business plans, conducted recruiting and training.
- Improved company awareness and positioning through technical and business management lectures to selected state agencies and universities.
- Conducted field-based market research to gather data on competitive manufacturers and retail outlets that played a key role in developing the company’s new marketing programs.
- Improved productivity, distributor, and customer satisfaction by developing and conducting field-training seminars on product modification and repair.
C&K COMPONENTS, Consumer Products Division
1983 – 1987
Regional Sales Manager – Midwest and Canada
Supervisor of Product Sales/Customer Service
- Managed the sales and marketing function for the 18 state Midwest region and Canada, accounting for $3.2 million revenue and 32% of company sales.
- Conducted competitive analysis, market research, sales and product training, analysis of design requests and pricing proposals
- Increased sales performance and customer relationships by designing and implementing a reporting system to measure sales performance by region, territory, and customer, focusing on representative performance.
- Developed and presented product promotions and training programs.
Education & Memberships
PhD
Leadership and Gerontology
Concordia University Chicago
Master of Science Organizational Management
Masters’ thesis concentrated on virtual team building
Pfeiffer University
BA with Honors in Speech Communications
Honors research focused on organizational communications
University of North Carolina at Wilmington
Six Sigma Green Belt – Health Care
Villanova University
CNA I (Certified Nursing Assistant)
Carteret Community College
Member – Gerontological Society of America
Board of Directors – Carteret-Craven Electrical Co-operative
Carteret County Aging Planning Board
NC Senior Tarheel Legislative Representative
Former Volunteer – Crystal Coast Hospice House
Former Board Chair and crisis line counselor – Harbor – Shelter for Domestic Violence